Helping Build Brighter Futures—One Cup at a Time
Uniting a Nation Through Coffee and Compassion
Across the country, Canadians demonstrated incredible generosity and unity during Tim Hortons Camp Day, a special day when 100% of proceeds from every coffee sold are donated to the Tim Hortons Foundation Camps (THFC). This annual event isn’t just about raising money—it’s about giving youth from underserved communities the opportunity to grow, thrive, and dream beyond their circumstances.
On this day, millions of customers showed up not just for their regular cup of coffee, but to be part of a national movement rooted in hope, purpose, and potential.
What Is Camp Day and Why It Matters
Since its creation in 1974, the Tim Hortons Foundation Camps have supported more than 315,000 youth across Canada and the United States. These young people come from low-income homes or face significant life challenges, which can often lead to limited access to opportunity, education, or emotional support.
Camp Day is the Foundation’s biggest fundraising event of the year. All proceeds from coffee sales, as well as donations made in-store, online, or through the Tim Hortons app, go toward fully funding multi-year development programs at seven Foundation Camp locations across North America.
But this is not your average summer camp. These camps provide year-round, skills-based programs designed to develop leadership, confidence, resilience, and a sense of belonging—skills that are essential for success in school, work, and life.
Transforming Lives: The Power of Camp
The experiences provided by Tim Hortons Foundation Camps are life-changing. Youth who attend the camps are engaged in specially designed learning models that focus on:
- Self-awareness and emotional growth
- Leadership development and teamwork
- Resilience in the face of challenges
- Setting and achieving personal goals
One camper, Alyssa, shared how her time at camp gave her the confidence to speak publicly for the first time in her life:
> “Before camp, I never believed in myself. I thought I didn’t belong anywhere. Camp gave me a voice—and it showed me that I can lead, I can help others, and I can dream big.”
For many participants, it’s their first time traveling, leaving their hometown, or experiencing structured mentorship. These moments stay with them long after the week ends.
By the Numbers: Measuring Impact
The scale and success of Camp Day are nothing short of extraordinary. Consider the following:
Over 20,000 youth will attend a Foundation Camp in 2024
It costs approximately $1,500 to send one youth to camp, covering everything from transportation and meals to staff support and programming
Past Camp Days have raised over $12 million in a single day
100% of coffee sales on Camp Day go directly to the Foundation—not one dollar is kept for operational costs
These figures represent more than numbers. They reflect life-changing opportunities that would not be possible without the support of everyday Canadians.
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How Customers Are Giving Back
There are several ways customers made a difference on Camp Day — and continue to support throughout the year:
Purchasing any coffee (100% of proceeds donated)
Rounding up orders at the register or drive-thru
Buying Camp Day bracelets or merch
Donating through the Tim Hortons app or website
Community in Action: From Customers to Camp Champions
Camp Day thrives on the participation of communities—customers, Tim Hortons team members, and franchise owners alike. In stores, staff wore camp-themed clothing, decorated their lobbies, and shared information with guests. Many restaurants hosted community events, car washes, bake sales, raffles, and more to raise additional funds.
Franchise owners across Canada often take Camp Day personally. Many visit Foundation Camps themselves and stay in contact with campers who’ve gone on to achieve incredible things—college graduates, community leaders, and entrepreneurs who attribute part of their success to the confidence and skills they developed at camp.
For customers, it’s a small gesture that creates a huge ripple effect. A morning coffee becomes an investment in a young person’s future.
Multiple Ways to Make a Difference
While the heart of Camp Day lies in coffee purchases, Tim Hortons offers several ways to support the cause:
Round up your bill at the counter or drive-thru
Donate directly through the Tim Hortons app or website
Purchase limited-edition Camp Day bracelets or merch
Contribute year-round to the Tim Hortons Foundation Camps
These options allow Canadians to support youth development not just one day a year—but every day they choose.
Leadership and Responsibility at Every Level
Tim Hortons’ commitment to Camp Day goes beyond fundraising. The company covers all administrative and overhead costs associated with the campaign so that every dollar raised goes directly to programming.
This model ensures transparency and integrity. It also sends a strong message: this is not a marketing effort—it’s a mission-driven investment in the long-term development of Canadian and American youth.
Franchisees are deeply involved at the local level. Many partner with schools, community centers, and local governments to raise awareness about the Foundation’s impact and identify youth who would benefit most from the programs.
Why Camp Day Is More Important Than Ever
Today’s youth are facing more challenges than ever before—rising levels of anxiety and depression, widening economic inequality, and increasing social isolation. For many, the future feels uncertain.
That’s where Tim Hortons Foundation Camps step in: to help youth feel seen, heard, and capable of shaping their own futures. Through structured programming, mentorship, and community, the Foundation empowers young people to make positive life choices, overcome adversity, and become leaders in their communities.
> “When we invest in youth, we invest in our shared future,” said the CEO of the Tim Hortons Foundation Camps.
“Camp Day shows that small actions can lead to powerful change.”
Conclusion: Hope in Every Cup
Tim Hortons Camp Day is more than a fundraiser. It’s a movement—a day when Canadians come together to show that they believe in the potential of every child, no matter their background.
Whether it’s one cup or ten, every coffee purchased on Camp Day helped pave the way for a brighter, more equitable future. Thousands of youth across the country now have the opportunity to grow, lead, and dream bigger—because a nation cared enough to give.
And it all starts with a coffee.
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